News reportage and analysis, criminal conspiracy investigations, general threat assessments and Information extractions from the memory hole. As well as insights and commentaries on the captive existence that we all experience currently as life under siege.

30 August, 2011

Terrorism as Counter-Insurgency, Plus a Norway Terror Update

With a potential false flag incident just days away, I want to share this brilliant article with you all which sums up the well-worn tactic utilised by the engineers of false flag terrorism… the "Suicide Bomber". Entitled: Suicide Bombings - A Favourite US Counter-Insurgency Tactic, the article by Signs of the Times (, delves deeply into the crux of state-sanctioned and organised mass-murder terrorism used as a tool of counter-insurgency. Please take the time to brief yourself with this extremely valuable information, the effort spent will be well-rewarded.

The recent Nigerian UN bombing on Friday, 26, August 2011 is a good example of this kind of criminal activity. Where 18 people were killed in an explosion targeting the world organisation's office complex in Abuja. 15 of the 18 victims were UN staff and of the remaining three only one was positively identified as Ingrid Midtgaard, a 30-year-old lawyer from Norway. Ingrid, who joined the UN Country Office Nigeria in November of 2010 was an Associate Expert on the Nigeria Country Team of the UN Office of Drugs and Crime (UNODC). Ingrid Midtgaard had been on leave from the Department of Civil Affairs in the Ministry of Justice to work as a junior expert for the UN. She started in the Civil Division in 2008 and worked on international matters, with particular emphasis child abduction and legal matters. Midtgaard was the third in the Justice Department's civil division who have been killed by terrorist bombs in just over one month. In June 10 - 11 2010, Ingrid Midtgaard and Kristin Ugstad Steinrem, led a seminar in Estonia entitled the 'Nordic Baltic Seminar on International Child Abduction'. They were present as advisers representing the Royal Ministry of Justice and the Police, as well as  the Department of Civil Affairs, Norway. If you recall my post here: on Moustapha Akkad, you'll note that some "terrorist attacks" can be used as a cover for assassinations. Another infamous method I'm sure you're all aware of is the use of plane crashes, heart attacks, induced fast metastasising cancers and "suicide" to mask contracted political murders. In this case was Midtgaard targeted for her work specialising in international child abductions or for fighting trafficking, corruption and crime in Nigeria? Did she run across an international crime network with connections on high, and have evidence of their crimes? It's just speculation at this point, but one item of interest is that this type of bombing has tell-tale signatures and operational methodologies usually used in Mossad engineered false flags, including the scapegoating of a "Islamic terror group".

Another favoured False Flag tactic? When exercise drills go live!

In other news items skimming low under the radar, it appears that Norway's Beredskapstroppen special tactics team conducted an emergency exercise drill prior to and on 22, July 2011, that mimicked the attack carried out by Anders Behring Breivik and his unidentified zio-terrorist cell accomplices. This drill was staged four days in advance, up to and in addition to the day of the incident concluding within 26 minutes of the explosion in Oslo. Norway News also reported that Breivik and his still unidentified strike team, had prepared a second, bigger bomb at a farm about 137 kilometres north of Oslo rented in Breivik's name. According to Norwegian military sources the bomb weighed 1.5 tonnes and was live and primed for activation; by contrast the bomb set off in Oslo weighed an estimated .95 tonnes.

By now does anyone still harbour fantasies that Breivik was operating alone? I mean for fuck's sake how does someone move explosives of that weight without attracting attention, much less put one into place while under constant building CCTV surveillance. Now, I simply can't be the only one who thinks that the best way to move something that big into place, in plain sight, at an already anticipated  and protected target, would be to do so under the cover of an exercise drill. More suspicious is that Norwegian police reported that on 27, July 2011, they discovered and DESTROYED other explosives found at the isolated farm. The Politi (police) also conveniently refrained from providing any details on the quantity, type or condition of the destroyed evidence explosives.

Fancy some more strangeness? In the middle of his terror onslaught on Utøya Island, Breivik actually called the Politi to allegedly surrender, telling the control worker on-call "Mission Accomplished". The call then ended abruptly and Breivik asserts that he was ignored by the police, whereupon he then went on to kill 20 more people. His lawyer Geir Lippe told the Sun: "He (Breivik) wanted to capitulate. If he had received confirmation that his message was understood, he would have stopped his mission". Was Breivik seeking some sort of planned cue to terminate a mission? Evidence that indicates this is the fact that he called the Politi 10 TIMES during the massacre, but only got through twice! This also corroborates the eyewitness reports that he was in communication with other parties during the murder spree. During his two successful calls, Breivik identified himself as 'commander and used his full name,' according to his lawyer Geir Lippestad. Adding that Breivik said he had wanted to hand himself over and 'used the word 'surrender', and asked police to confirm that this was accepted'. If this is indeed verified as fact, then Breivik was contacting someone in the Politi for a mission termination cue. While waiting for the police to call him back, Breivik paused in the midst of the shooting spree and considered whether he should take his own life or continue on with what he termed his 'operation'. He finally decided to continue until the police arrived,' Lippestad disclosed.

Based on blood test results, police prosecutor Paal-Fredrik Hjor Kraby stated that Brievik was also under the influence of drugs during the shooting rampage, but refused to elaborate on what they were or their quantity, naming only Anabolic steroids. Breivik's lawyer, Geir Lippestad, stated his client had used drugs to keep him 'strong, efficient and awake' during his murder mission.

Additional evidence surfaced in a Norwegian television report exposing more information that that the Norwegian police services made suspiciously inept actions that delayed their arrival in Utøya. These new facts were acknowledged and conceded to by the Politi service themselves. One key item in their report pointed out that the Politi and Beredskapstroppen could have boarded a boat only 670 metres from where the carnage was taking place, instead of departing from a quay more than three kilometres away. Instead, the Politi and Beredskapstroppen who trained and practised in drills for just this type of emergency committed one preventable mistake after another. Actions so blatantly incompetent that they can only be viewed as suspect, due to the situation. Seasoned professionals making excuses and errors that no rookie policeman would ever make in an emergency where people are being cut down by gunfire and time is of the essence.

A government official in the U.S., speaking on the condition of anonymity, stated that the admitted Norway terrorist traveled to New Jersey for a week in 2004. The official said Anders Behring Breivik visited Newark, N.J., for a week in late July 2004 as a tourist. Norway participates in a U.S. visa-waiver program, and Breivik did not need a visa to travel to the US. Now how's that for convenient? Also, for anyone familiar with Newark, N.J., USA, and from what I understand, it is NOT a location desirable or of interest to tourists traveling half way across the world to see America. However it may be of considerable interest to those who may be seeking a clandestine location to meet recruiters seeking patsies for false flags. 

Just this past weekend, on 28, August 2011 the police in Norway have arrested a man after seizing weapons and explosives at his home near Oslo. The man reputed to be a known right-wing extremist, was said to have a police uniform in his possession just like one Breivik used in his masquerade. However, officials are refusing to comment on that. The suspect was detained in police custody after a threat was reported. Is he a member too of the cell Breivik's alluded to?  Or is this just a scheduled distraction being run out to corroborate the official horseshoe they're painting on Breivik to confuse and obfuscate his Zionist handlers?


Norway News - Norway gunman phoned police "10 times", police never called back, chose to keep shooting

Norway News - Norwegian police took wrong route to “massacre” island

Norway News - Norwegian killer traveled to US

29 August, 2011

Psychopaths With God Complexes, Nature's Fury & the Tao

One's true place in the universe is dictated by their knowledge and acceptance of it
Greetings to all, besides my other rather significant responsibilities, I've been down for a wee bit due to a right nasty lady named Irene who blew through town, soaked me for all I was worth and then departed in an angry huff. Obviously I'm referring to Hurricane Irene who delivered a bit of sustained chastisement, to those so drunk with arrogance, they straight fancy ideas that they run planet earth and control everything. Delusions of grandeur taken to a self-deified obscenity, an audacious god-complex if you will. Insanity reflected in finding the largest or most dangerous animals on earth and killing or captivating them to display superiority. To the person whose mind has been twisted in this manner no threat can ever be tolerated without a show of force to satiate their pathology. A psychosis so profound it thinks it can destroy asteroids with missiles and seriously ponders war with China or contaminate the skies with Chemtrails to manipulate the atmosphere. Do I think that the military and research and development mad scientists at DARPA and other Luciferian labs have found ways to try and manipulate weather and seismic activity and attempt to weaponise it? The answer is yes, with the caveat that they can influence and perhaps induce certain conditions but that they cannot control it any more than they could a feral animal. How an earthquake can devastate only the Haitian side of an island shared by the Dominican Republic and spare one whilst devastating another is mighty evidence. Nature is not a force that exacting nor discriminating in that regard.

The nature of life on this planet dictates absolute laws of harmony, humility and the knowledge of your place in the universe. Unfortunately we live amongst clinical psychopaths who embrace satanic principles and do quite literally whatever they see fit, seeing any challenge to it as a threat to be addressed or neutralised. When I witness uncontrolled acts of nature displaying it's intrinsic force and ultimate power I have to say it is a definitively humbling experience. The Tao describes this peace. This universal oneness with one's environment both internally and externally, and the precious balance that one must attain to be harmonious with the whole. This divine communion and harmony is the essence from which chi flows and meditation conscious and sub-conscious is the conduit to attune to it. You are here in the moment, you impart no cause and you receive no effect. Sublimate into the landscape, for it is you and not you at the same time. Ego and self-awareness are anchors that impede and must be released and their destructive effects dissipated. They are a learned arrogance.

No, I don't enjoy the discomforts of a natural onslaught, but in the western world even living reduced to the very basics, is considered a very luxurious lifestyle by contrast to the living conditions endured by many daily throughout the world. So, the petty losses of what we've become accustomed to are nothing by comparison to someone living in the Sudan, Palestine, Iraq, or even our fellow country-persons under our very noses. People callously abandoned for their immediate inability to fatten the coffers of the international chancres (bankers). These particular individuals are commonly designated as homeless people and to the governments and central banks they are considered worthless, useless eaters. You see, one's innate worth or value to a these self-sanctified pricks is based upon your personal productivity and as long as you toil arduously and put food on their table, you will always be rewarded with the crumbs and discards cast from that table. Your inability to generate taxable monies renders you obsolete in a system engineered by empathy and remorse vacated parasites.

The game is nothing more that a massive gambling establishment and those trying to survive or beat the system by adhering to the rules are playing against the houses odds. House wins nearly every time except for the get-rich-quick personalities they dangle before you singing the siren's call of "You can be rich just like me". There are very few rich people or people of means who make/made their fortunes honestly and the grand majority generate their wealth through criminal activities of some sort or total moral depravity. The means to fast wealth is sociopathy and psychopathy which require you to depart with your soul in order to gain membership in this exclusive community. When I say soul, I am referencing it as the inherent empathy, rectitude and compassion for others that was instilled in you that incorporates your humanity. Plundering thieves desire these low qualities because they are the common denominator that binds them together based upon their rapacity and a total disregard for anyone but themselves. 

Just some personal musings I thought worth a share from my recent experiences.

 It's not my usual outrage infused news and educational offering, but herein lies that internal/external balance I strive to personally preserve.



Those reading this please stop by the Twelfth Bough and avail yourself of A. Peasant's post on spotting psychopaths. It is accompanied by a video that showcases the subject quite brilliantly -- a true must see.

Go here now: Do you know one when you see one?

13 August, 2011

The Hollywood Industry Make or Break Game Exposed

Patrice O'Neal strikes again, this time revealing the secrets of the Hollywood industry make or break game.

During some late-night downtime I was fortunate to discover another clip of devastatingly brilliant material from the great comedian Patrice O'Neal. It is a must listen to clip as he exposes exactly how the Hollywood game works, along with the jewish/gay cartels and exactly how power and threat leverage is applied to individuals to force compliance to submit to a covert agenda. How honesty, truth and free speech are subverted to manifest a facade that propels forth a master-plan of social engineering. Using the examples of actors Mel Gibson, Tracey Morgan and Charlie Sheen, O'Neal reveals how celebrities are kept as short leashed prostitutes and the specific methods used to destroy or reward them for playing the game. The game where shameless fealty is rewarded with doors opened to deified fame and undeserved opulence. Then just as fast, how celebrities who speak out of turn are cast out, soundly punished in the public arena, and their careers silently destroyed.

The payment for success is submitting to absolute control and parroting the lie, and you will owe them a pound of flesh, your soul and a favour you better not refuse. You were synthetically rocketed to success and you owe the cartels and when you refuse to do whatever they command, you are shit out violently and smeared across the landscape. Mocked and castigated by your associate whores all eager to curry favour for that selected elevation. I find no difference whatsoever between how celebrities are manufactured and how pimps procure, break and prostitute their victims.

Be warned that the clip contains very frank and profane language, but if you can handle this blog, then you'll do just fine. O'Neal digs in and presents it all with profound, hilarious revelations spoken with introspection and absolutely candour. I've never heard any truths on the Hollywood machine broken down with such acuteness and clarity. I've no doubt that after listening you will walk away with knowledge and perspectives articulated as best as you have ever heard.


* Apologies to our international readers as the video/radio clip is unfortunately available in English only.

11 August, 2011

A Very Intriguing Rothschild Interview

Greetings all,
    Just a very quick post of something pretty valuable I've just discovered. It's an interview of Benjamin de Rothschild that was conducted and published in Haaretz that I think you'll derive some very good information from. It should fill in a good many gaps and corroborate a good lot of speculation we've had on that criminal lot. You can read it at its source here: or read it reproduced in its entirety below. Very intriguing read, well worth your time for the psychological profile alone. Some of it is pretty sickening to read but as long as you're wearing gloves sorting through the shit, you'll be rewarded with a few pieces of gold buried within. Make sure you read between the lines as well as he infuses some deception into the conversation, but as a trained reader you'll spot it quickly. 

This is an examination into the prototypical character of Zionism and how it has evolved and manages to thrive in this particular incarnation.

Benjamin & Ariane de Rothschild (photo by Rothschild family)
Family Values

At the age of 47, Baron Benjamin de Rothschild has put the 4-billion-euro family fortune in the hands of his wife, Baroness Ariane de Rothschild. 'I think women today are better suited for business than men,' he says. In an extensive, and rare, interview to Haaretz-The Marker, Baron de Rothschild talks about his brand of Judaism, his distaste for trading gold and his love of speed.

By Eytan Avriel and Guy Rolnik

If I were Rothschild," we hummed to ourselves from the Hebrew version of "Fiddler on the Roof" as we walked along Rue de l'Elysee in Paris. We were on the way to interview Baron Benjamin de Rothschild, the last scion of the dynasty's French branch, who is considered the world's richest Rothschild today. Rue de l'Elysee is not just any street. On one side stands the Elysee Palace, the official residence and office of President Nicolas Sarkozy. The street is closed to traffic and pedestrians are subjected to the suspicious scrutiny of the gendarmes surrounding the palace. On the other side is a row of stately old homes, including, at No. 10, the residence of Baron Benjamin de Rothschild. This is not his permanent home. He and his family live in a palace on the shore of Lake Geneva, outside the Swiss city. This is the baron's address in Paris, and it is where he meets with the boards of directors of his many companies. It is less a home than a museum: The design, the carpets, the furniture, the shelves, the manners and even the scents send the visitor into a time machine and far into history.

In the 19th century the Rothschild family was no less than the central bank of Europe. States and monarchs turned to the Rothschild bank to raise capital or to receive loans, usually by means of the new instrument of government bonds. The Rothschilds issued, sold and disseminated the bonds of kings and governments in European capitals, often investing the family's own capital in them. Without the financial backing of the Rothschilds, kings found it difficult to go to war.

At the beginning of the 19th century, Mayer Amschel Rothschild, the dynasty's Frankfurt-based founder, sent his five sons to establish financial centers in Germany, Austria, France, Britain and Italy, a strategy that led to its domination of European finance. The sons founded banks in the Continent's capital cities. They issued bonds, traded in gold and currency, managed investments and engaged in commerce and any other financial activity for which there was a demand. They worked in coordination with, but also competed against, each other. Only the name Rockefeller vied with them as a symbol of wealth and power. The Rothschilds were undoubtedly the richest family in the world at the time.

In the 20th century the Rothschild empire gradually declined in strength. The family's banks increasingly lost ground to new banks that raised capital from the public through share issues, while the two world wars changed the world order. The Rothschilds remained key players in London and Paris, however. Baron Edmond Benjamin James de Rothschild, "the Benefactor," laid the foundations for Jewish settlement in Palestine through his economic support for what came to be known as the First Aliyah, the wave of Jewish immigration from 1882-1903. In the second half of the 20th century the British Rothschilds sold their securities trading businesses, and in 1981 the French branch of the family was forced to watch as President Francois Mitterrand's socialist government nationalized its bank. The world had changed. The Rothschild dynasty, too, seemed to be on the verge of disappearing into history. But that did not happen.

A Google search of Baron Benjamin de Rothschild produces little in the way of information. One can learn that he is a seventh-generation descendant of dynasty founder Mayer Amschel, and that as the great-grandson of "the Benefactor" he controls the Caesarea Edmond Benjamin de Rothschild Foundation. The foundation, through the management of the Caesarea community, provides financial support for education in Israel and has land and cash holdings worth more than NIS 700 million. Googling also reveals that the baron controls private banks in France and Switzerland, owns a number of the world's most famous palaces and wineries and is very fond of sports, particularly sailing. He rarely gives interviews; there are a handful of articles about him in the French press but none in the English-language media and certainly not in the Israeli media.

Hooked on adrenaline

Baron Benjamin de Rothschild, 47, tall and blue-eyed, and his wife, Baroness Ariane de Rothschild, entered the salon where we waited. No entourage, no aides, advisers or PR people. Just he and his wife. Any preconceived notions we had entertained about noblesse oblige with regard to formality, ceremoniousness, seriousness and diplomacy were soon dashed. Our interlocutor turned out to be easygoing, quick to laugh and a chain-smoker. In the course of our 90-minute interview he polished off an entire pack of Marlboro Menthols.
The baron is a shy man. At first he agreed to be photographed, but just before the interview his assistant requested that we drop the idea. The pictures he sent us largely point to the way he sees himself: Only one of him in a suit, many of him on his racing sailboats, and in nearly all the photos he is unshaven. Right at the start, when we asked why he spends most of his time not in Paris but rather in the isolated palace near Geneva, he replied that he was not a social person: "I do not go to parties. I do not know the high society of Paris. That is not my thing."

So what is his thing? Sports. He doesn't run, swim, cycle or work out, but he's hooked on adrenaline. He has a fleet of competitive sailboats - of the type that can circumnavigate the globe - and his crews often come first place when they race. He enjoys hunting. ("I hunt everything - in Africa, Russia, Europe, everywhere. It's hunting and conservation at the same time, because these are places where certain animal populations need to be reduced." ) He drives Formula 1 Ferraris, acquiring them when the official team gets new cars, and rides racing motorcycles. He also skis competitively. (His grandmother founded one of the first ski resorts to target the wealthy, in the French Alpine town of Megeve. He goes there to ski and to check on his hotels. ) When the baron wants to clear his head he flies a private helicopter bearing the Rothschild coat of arms to the Atlantic-coast anchorage of his sailboats.

Baron Benjamin de Rothschild, you are media- and publicity-averse. Why did you agree to this interview?
"We are becoming more and more important in the Israeli financial system, and our philanthropic activity in Israel is also growing. So we decided to open ourselves a little bit more to the Israeli public, so we can be better known, if only because my great-grandfather started the country. We would not want people to forget that. Lately I have been gradually transferring to Ariane responsibility and handling of the family's assets around the world and also in Israel. She is now in charge of the Caesarea Foundation."

Do you visit Israel often?
"In the past I used to come to Israel quite often, but less so in recent years."

Do you follow developments in Israel, even though your life is in Europe?
"It is not difficult to follow developments in Israel - you see it every day on television, on CNN, for example. I follow the events in Israel as a Jew and also because I am interested in the peace process in the region. I would very much like to see the process go ahead."

Can you elaborate? What are your political views?

"It is not easy to elaborate on such a complicated problem. You know, when you don't live in a country you don't know all the ins and outs. More than 10 years ago, when my father died, Benjamin Netanyahu called and asked if he could help with anything. I told him, 'Make peace, advance the process.' I told Netanyahu that I know it's complicated but that if he is asking me if my father had a wish, it was to see peace in the Middle East. "I understand that it is a complicated business, mainly because of the fanatics and extremists - and I am talking about both sides. I think you have fanatics in Israel: They do not serve in the army and they attack the soldiers who guard them. Extremists are a disaster on any side. In France there are the extremists of Le Pen. I am especially against religious extremists: It infuriates me to see the pope asking for 40 euro so people can attend a mass in London. In general I am not in contact with politicians. I spoke once with Netanyahu, as I mentioned. I met once with an Israeli finance minister, but the less I mingle with politicians the better I feel."

Has that always been the approach of the Rothschild family, across the generations?
"In general, yes. Our family always supported democracy, and therefore we supported Israel. That is why my great-grandfather donated a great deal of money for the education of the young, so they can travel and see how democratic systems function in other countries and then apply this at home. We are continuing in this vein with the children in Israel through the Caesarea Foundation. We support them in their studies and educate them about the process. In return, we expect them to devote time afterward to help educate other children in the same way."

The Rothschild holdings in Israel include a bank branch that provides services to insurance companies, institutional investors and private clients as well as two buildings on Rothschild Boulevard in Tel Aviv that are being renovated.

"I believe that there is a demand for international investment services for Israeli institutions. In my opinion, the rules in Israel are too tough for institutional investors who want to invest internationally, and they are unable to act as they would wish. Israelis should invest abroad more than they are doing today, for two reasons: First, because investments should be diversified; and second, because the Israeli market is simply too small. In one way or another, Israeli institutions should be allowed to invest more in global markets."

The Rothschild Group manages around $3 billion in foreign investments for Israelis, mainly institutional investors but private individuals as well.
"I would like to increase this to about $10 billion within five years. In general we invest our clients' money in funds that we manage throughout Europe, or in funds of funds that are based in France and Luxembourg. We manage a large range of funds based on investment strategies and according to geographic regions. In the funds of funds we also manage large amounts of money through funds of others, not just our own."

With the name comes responsibility

After World War II, only the British and the French branches of the Rothschild family remained. In Britain the family has a "boutique" investment bank, NM Rothschild & Sons, which engages mainly in consulting, underwriting and mergers and acquisitions. In France the primary businesses are Rothschild & Cie Banque, owned by David de Rothschild, and the banks of his cousin Benjamin. David's has a higher public profile in Paris, because of its involvement in large industrial transactions, but the banking branch controlled by Benjamin is several times the size of Rothschild & Cie.

Benjamin's banks may be more boring and conservative, but before the global economic crisis they were valued at between 3 billion and 4 billion euro, compared to 1 billion for his cousin's bank. Moreover, banking is only one part of Benjamin's empire, which also includes wineries, hotels, real estate and a dairy farm specializing in making fine Brie cheese. The best known of his Bordeaux wineries are Chateaux Clarke, Malmaison and des Laurets, while the most famous, Chateau Lafite, is held in partnership with his cousins. Chateaux Mouton Rothschild and Mouton Cadet, two other wineries closely identified with the family, belong to a cousin, Philippine de Rothschild.

How much money do you manage in all your banks?
"Our total managed assets, depending on the specific period, range between 130 and 150 billion euro. The branch in Israel is a subsidiary of the bank in Paris, and the bank in Switzerland is a public company whose shares are traded on the Zurich stock exchange."

What is the bank's balance sheet?
"You have to remember that we are a private bank. The balance is of no interest because we do not provide credit. Our service takes the form of asset management and banking services, so that our risk is also very low. I hold 88 percent of the shares in the Swiss bank. The bank's market worth today is around 800 million Swiss francs [about $800 million - E.A. and G.R.]. In the other banks I hold 100 percent of the shares and everything is private."

So how much are you worth, in total?
"That depends a great deal on the value of the Rothschild brand name. It is difficult to know or even to estimate the worth. It changes. In any case nothing is for sale, but it's not clear how much our businesses are worth without the name. Until not long ago a private bank's value was usually calculated according to a ratio of 5 percent of its managed assets, but today that has dropped to 2 percent. The French press has estimated the worth of the banking group at 3 billion euro, but if you ask me, you can just as well flip a coin."

You are not just any tycoon - you are a scion of the Rothschild family. Does the family name bring with it a commitment, and if so how would you characterize it?
"It is definitely a commitment. It is responsibility that comes with the name, a tradition that has continued for a great many years. We have an obligation to continue the dynasty and a commitment to the employees and the clients. We have never followed the 'stop and go' method - meaning recruitment and dismissals according to the state of the business - as other banks do."

You have never laid off employees?
"Never. Even if there have been occasional hard times, we absorbed the blow but we kept the employees. You have to understand that when you have the name Rothschild people expect a great deal from you: donations, advice. They think you understand everything about business and they expect top performance and success. People think it's great good fortune to be part of the Rothschild family. I tell them it's not all that simple. There are pluses and minuses."

What are the pluses?
"The big plus is that the name opens all doors. People know me in every part of the world, even in problematic, remote or difficult countries. It is a highly regarded, well-known name."

Even now, with all the anti-Semitism?
"Even now. We do business with all kinds of countries, including Arab countries."
You have said that the future of the global economy lies in the East. But what does the Rothschild brand mean there, and how does it connect to the fact that it's Jewish?
"I think that for most people the brand is no longer Jewish. Here in France, for example, it is already a fully integrated part of the culture. In France and in many other countries the brand is actually associated more with our wine business and less with the banking end. It is extremely strong in the countries of the Mediterranean Basin, which of course includes Israel, where we have a long history. No streets in Tel Aviv have been named after HSBC or Barclays, but there is a Rothschild Boulevard."

How different are you from your father and your grandfather?
"I am very different. I am from a different generation; we don't live in the same world anymore, so it's not possible to be the same. They had a different lifestyle, a different way of working, different interests. The economic environment then was very prosperous, whereas the current financial situation is not good, and I don't think it will be good for the next 10 years."

Why not?
"After World War II it was difficult not to make money. In Israel 10 years ago it was difficult not to make money. Nowadays it is a very different story everywhere. There is low growth in the United States, maybe 1 percent. On the other hand, the developing countries are growing stronger and they control the world."

I understand that you put a lot of focus on emerging markets.

"Just this morning we had a discussion about the subject. Did you know that until 250 years ago China was the strongest country in the world? We already have a branch in Hong Kong and we are working with the Bank of China. We intend to increase our focus in that region. Our activity in Israel is also important to us. I see it as a bridge to developing countries, through our people there and your brains."

How does the Rothschild brand work in China?

"It turns out to be very well known. People carry out checks and research, discover the family's story and are very impressed. The Chinese are also amazed at the family's ability to maintain a dynasty for seven generations - that is a very important matter for them. The first question they always ask us is how we managed to maintain the family and the business dynasty for such a long time. And by the way, that is something the Israelis will have to learn. You never see more than two or three generations in Israel. For that, you need a good tax system and you need to open up to the world. International consultants who specialize in this should be brought to Israel. Your financial system needs to open up, in the same way the industrial sector did."

Why doesn't the family have businesses in the United States?
"We had a few assets there. My father owned the third largest bank in California, but he sold it. It is very difficult to run a bank across a nine-hour time difference. You have to deal with details and it's not convenient at all."

Recipes are for cake, not solving crises

After high school Benjamin de Rothschild was sent to the United States to study business. He chose California's Pepperdine University, on the Pacific Coast Highway in Malibu.
"Sea, sex and sun - we frolicked there. I achieved a very high level of surfing," he told a French newspaper a few years ago. After graduating he worked for family-owned banks in California before returning to Europe at 26 and establishing a financial risk management company. He went on to join the family business and in 1997, after his father died, he succeeded him as the group's owner and chairman. Along the way he married Ariane Langner. (See separate interview with the baroness .) They have four daughters.

Did you always know you would continue the dynasty and go into the business?
"I knew from the age of 4 - I was an only child. It was always clear and I was educated for it. It was clear that I would not go to work for a cellular phone company and that I would not launch a windmill business. I knew I would be a banker and I expect my girls to follow the same path." In the past, the Rothschild family did not always advance the women of the family. It's quite well known that the business was passed down only through the sons.
"That is true, but the world is changing. I think women today are better suited for business than men. The laws have also changed: One can no longer pass on the ownership and management to sons alone. That is no longer legal. My cousin has three daughters and a son, and even if he wanted to leave everything to the son he could not do so legally."

How did you come through the financial crisis?
"We came through it well, because our investment managers did not want to put money into crazy things. In 2010, for example, our portfolios yielded 5 percent, whereas the stock markets fell by 8 percent. People do not come to us to make a big profit but to preserve their wealth. The client knows we will not speculate with his money. In the crisis we also had clients come to us who fled from the big banks that encountered difficulties."

And you weren't involved in other investments or in real estate?

"We were not involved in real estate and we had no ties with [Bernard] Madoff. True, we missed part of the big surge that preceded the crisis, but we also missed the crisis and the collapse. Conservatism is genetic in our culture."

Looking back, what was the major cause of the crisis?
"Greed! Pure and simple. And it is going to happen again. This time it will happen in life insurance surety bonds. Wall Street is now making the same mistakes with insurance that it did with mortgages. They will never learn. When you see the amounts that are being paid now to securities traders in insurance bonds, you see pure madness. That is the difference between American capitalism and family capitalism. Unlike the Americans, we do not have to report on performance every quarter. We can take a much longer perspective and wait four or five years to get results. Quarterly profits will not change my life."

Looking at the aftermath of the financial crisis, would you say the problem lies in the world of finance, or is it due to a flaw in the free-market model?

"I think the problem lies in both. The American capitalist model has failed. Managing a family company is different from managing a company that is owned by others. In the latter situation you simply don't care about the shareholders - you do what you want. Look at what they did in Lehman Brothers: A few days before the crash they paid themselves bonuses and salaries of tens of millions of dollars. I'm sorry, but in my opinion that is a crime and they should have gone to jail. And, by the way, they also had a 'Jewish' name for a reputable business which they should have safeguarded."

What stage of the crisis are we now in - the beginning, the end, the middle?

"I don't have a clue in hell. You tell me. Anyone who answers that question is either a genius or a fraud. The American economy is still in the grip of a serious crisis; they have an employment problem that is going to get worse. One of the strengths of the United States lay in people's ability to move from one job to another. That has now come to a halt. They can't relocate because they can't sell their home. The United States is finished, at least for the moment. There will be more oversight, but people will always come up with new financial products that are not amenable to oversight. What's happening is that the firefighters keep arriving after the fire."

Is Europe in a better position?
"In many ways they do not have the same problems that the Americans have, but they also cannot print money like the Americans. There will be problems of ratings downgrades for countries and problems of market values. If you take the market value of the Greek government bonds, which is something like 70 cents on the euro, and make the European banks enter that value in their books, you will find that you have created a loss of more than 100 billion euro. For companies of the family capitalism type, by the way, I don't think the method of cost-accounting according to the market price is right. If you depreciate the reputation of a company like mine, what is left? There are cases in which write-offs are necessary, such as if a company you acquired is hurt. But if the conditions have not changed, why write off reputation?"

Do you have a recipe for resolving the crisis? What should the American and European governments do?
"I do not have a recipe for solving the crisis, but I do have a recipe for a good cake. I think that the leaders don't have a clue and don't have a solution, which is why they are compelled to behave mainly like politicians and mainly to talk. Look at the situation in France, for example: There are countrywide strikes because of a 1992 decision that set the retirement age at 60 and set a 35-hour work week. That has cost France hundreds of billions of euro. Now the retirement age has to be raised to 62 - and a million people take to the streets. The state is caught in a trap, the government can't lift a finger. It seems to me that both Europe and the United States will face large-scale problems of social unrest. Unemployment will increase and the middle class will lose a large portion of its wealth and its worth." 

What are the risks in the emerging markets - markets you are enthusiastic about - and the risks created by zero interest rates in the United States and Europe?
"The risks in the emerging markets are both political and legal: You should always think carefully about who you are cooperating with. The zero interest is a terrible thing: It suggests that money has no value, which I think is a very bad mentality for people and especially for educating the young generation. Even if the zero interest lowers the price of assets like real estate in the short term, I think money has a cost. Ultimately, the interest rates will return to their regular level, and in another 10 to 15 years could even be back to 8 percent.
"In Russia the interest rate is very high. At the same time, low interest creates inflation. Take, for example, the price of apartments in Paris. Ten years ago the prices were the same as they are today, but in French francs. In other words, they have risen more than sevenfold. The price of food and the price of a cup of coffee have also jumped. Sorry, but that's inflation. It's like financial reports: You can juggle them any way you like, but in the end the economic reality comes to light."

What will happen when interest rates rise? Will there be losses?
"Not necessarily. There are companies that pay handsome dividends, and if they want to hold on to their shareholders they will continue to pay. People are issuing bonds that will never reach redemption, and if there are people who will buy them it's their problem."

'I don't report to God'
Each of the family-owned companies has a board of directors. The French bank, for example, has eight directors. As the owner of 88 percent or 100 percent of each of the businesses, the baron notes, he is accountable only to his children and his ancestors.
But your daughters are still teenagers, not businesspeople. Who oversees your management of the companies?
"I am accountable to the people I employ. I am accountable to my wife and my children. I do not believe in God - I do not report to him."
What is the primary mission of the Rothschild family today? To what extent is it preserving the family's worth and wealth, and to what extent is it using its capabilities for socially responsible activities?
"It is a combination of the two, and the proportion changes every day, depending on which area one is talking about. Our philanthropic foundations are one thing; preserving the dynasty is another. I have to be certain that the next generation will also be able to engage in socially responsible activity, which is why I am not doing what my grandfather did. We were the first to launch activity aimed at forging a dialogue between Muslims, Christians and Jews, between imams and rabbis, and it was very successful. We sponsor considerable activity in the areas of social responsibility and environmental quality. We have hospitals, a drug rehab center and we offer scholarships. But we also have a responsibility to pass on to our children more wealth than we received."

What is your philanthropic strategy in Israel?
"The budget is about $16 million a year, and the main goal is education. That is the family's vision. In my father's time a large part of the money was earmarked for higher education: We distributed scholarships for study at universities such as INSEAD ["The Business School for the World," with campuses in France, Abu Dhabi and Singapore and a research center in Israel]. However, today the problem in Israel lies in more basic education, at the primary and high-school levels. The institutions are failing, so we are turning the spotlight on them. We will soon launch a major project called Leadership in which we will make money available to young people but will ask them to give in return - to society - during their studies."

What proportion of your total donations go to Israel?
"They constitute a major part. Ten years ago we opened a center for adults in France, which carries a yearly cost. It is not exactly traditional philanthropy, but it is a not-for-profit enterprise."

How important is it for you to preserve the family's Jewish character?
"It is important for us to preserve the Jewish memory. I am not a believer or a religious person, and my father was not religiously observant, either. I uphold the tradition on Yom Kippur, like everyone, and I send greetings at Rosh Hashanah."

What about your daughters? Would you want them to marry Jews?
"You try telling them what to do. My oldest daughter's boyfriend - she is 15 - is a Saudi. He is a great guy and if she will want to marry him, she can. If she brings home a black man and he is a good person, she will be able to marry him. Our role will then be to educate him to be part of the family. She will have to choose the right person. Nowadays it is impossible to force a person to choose a particular partner. It doesn't work anymore.
"And while we are on the subject of religion, let me tell you that the Jewish people made a very serious mistake by turning conversion into such a difficult process. Mathematically, if it goes on like this, the Jewish religion is liable to disappear. If someone wants to convert, let him convert. Don't make the procedure so complicated that people despair. If you want to become a Muslim it is very simple; if you want to become a Jew it is almost impossible. My mother was converted by a rabbi in Paris but the Orthodox establishment does not recognize her conversion, so that technically I am not a Jew. If so, why do you ask for money from a goy? I think the religious establishment will have to change a great many things in this area, because it's a matter of survival."

How technological are you? How much do you use cell phones or the Internet?
"I have the privilege of existing without a cellular phone. I don't have a BlackBerry or an iPhone. I have never had a mobile phone. The only time I use that kind of phone is when I am skiing with my daughters and we have to coordinate the time for lunch.
"I love computers and use them a lot in my work, of course. But no more than that. I don't read newspapers on the Internet, because I find it uncomfortable to read on the screen. I read the [International] Herald Tribune, the Financial Times and The Economist. I don't like the French papers because their approach is too political, from both sides. I use Reuters for news updates. I think the media should report the facts and not be political the way it is in France."

Yet your family has investments in the media, such as in the French newspaper Liberation. Why?
"It is not I who invested in Liberation but Edouard de Rothschild. I would not invest in that industry. The papers will write whatever they please anyway, so that even if you have a paper you cannot influence the content. Newspaper owners told me that their own paper writes the worst things about them, maybe due to competitive pressure. In any event, I think people will read fewer and fewer newspapers and that the Internet will become the main source of information. I'm sorry, but I think the newspaper business is dead. I am not saying it will happen within five years, but people are reading less and less."

How would you describe your management style, the organizational culture of the Rothschild Group?
"Our employees receive good salaries. We do not give many [stock] options or bonuses, but the employees know they will not be fired. Everything has a price. The salaries that were paid to managers in the United States make me boil. Instead of going to jail, people who failed in their jobs and harmed the business go home with salary packages of tens of millions of dollars. They are no better than Madoff."
What do you tell clients who ask you what to invest in?
"I tell them that if they want exact advice I will connect them with our experts in the areas about which they have expressed an interest. I always tell them that they should diversify their investment portfolio broadly and invest also in gold and commodities. And I don't like gold."

Why don't you like gold?
"That is a sensitive personal matter. Trading in gold has the feeling of something from the past. I know our family used to trade in gold, and as a trader or the owner of a business that trades in gold I actually like it. But to hold gold as an investment, in a safe - for me that is like holding government bonds. Both bonds and gold pay close to zero interest and for me that is untenable. Maybe it's an approach I adopted because the family had the good fortune not to get entangled in the failure of Russian government bonds in the early 20th century. My grandfather went to Russia and decided to sell all his holdings there. It was sheer luck that the family did not lose money in the wake of the Russian Revolution. Personally, I no longer trade, so I am less involved in what is happening in the market."
Still, people want you to whisper them some tip.
"You want names? Fine: These days it's good to hold shares of international corporations, companies that sell globally and especially in the East. There are quite a few Swiss firms like that, such as Nestle, but also American firms such as Johnson & Johnson and Pfizer. In my opinion, the technology industries will produce good yields, because the world is becoming increasingly high tech. I see my children playing on the computer and on their cellular phones every day, and the way they communicate among themselves. They no longer use the phone - it's all Internet."

Is anyone in your family on Facebook?
"Yes, I am. Someone opened a fake page in my name and I checked it out and then created a real page. But I don't think I have looked at the page for the past two years. I don't know how many friends I have. I think that Facebook and similar networks are open to investigations by the police and secret services, and I do not like to be under surveillance. I take great care to ensure that my life and my family's life are kept private. As far as I am concerned, the less we stand out the better. Why? First, I don't want my children to be surrounded by 40 bodyguards, because that is not a proper way to live. Second, there are people who don't like us. That is always a risk. In the past, when horrific stories about the family were published in the press, one could respond. Today, everything is uploaded to the Internet and YouTube and there is not much we can do. There are groundless, horrible stories there."

What does your schedule look like?
"I spend 90 percent of my time thinking about the business, but I don't feel I have to be in the office all the time. My work and my hobbies are very diversified, because we also have the wine business in many countries, and the cheese farm. So I find myself spending a great deal of time in many countries and in many places and also engaged in many fields of endeavor. And of course I like my own time: I love skiing and fast cars and motorcycles. There isn't a bone in my body that I haven't broken."